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Entrepreneurship, Marketing and Sales
Built to Sell Summary
Creating a Business That Can Thrive Without You
By John Warrillow · 2010 · 192 pages
About Built to Sell
Most owners build businesses that depend on them, leaving little of value to sell when they are ready to exit. Told through the story of an advertising agency owner and his mentor, this book shows how to turn a founder-dependent service firm into a scalable, sellable company. Warrillow lays out practical steps such as focusing on a single core offering, productizing your services, and building recurring revenue. Readers learn how to increase the value of their business and make it run profitably without them.
Built to Sell summary by chapter
- The Offer That Fell Short
- Meeting Ted Gordon
- Focus on One Core Offering
- Choosing the Right Niche
- Productizing Your Service
- Standardizing the Delivery
- Building Recurring Revenue
- Hiring and Empowering a Team
- Making the Business Run Without You
- Positioning the Company for Sale
- Negotiating the Deal
- Closing and Moving On
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Can the summary replace reading Built to Sell?
No. It is an independent ChapterCuts summary that condenses the main ideas of John Warrillow's 192-page book. Use it to decide whether to read the full book, or to review its ideas after reading it.
