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Marketing and Sales, Entrepreneurship
The 1-Page Marketing Plan Summary
Get New Customers, Make More Money, And Stand Out From The Crowd
By Allan Dib · 2016 · 272 pages
About The 1-Page Marketing Plan
Traditional marketing plans are long, complicated, and rarely used. Allan Dib presents a practical alternative: a single-page framework that breaks the marketing process into nine essential squares across three phases (Before, During, and After the sale). Drawing on direct-response principles and real-world examples, the book shows entrepreneurs and business owners how to find their ideal prospects, craft compelling messages, capture leads, nurture relationships, and turn customers into repeat buyers and promoters. Clear, actionable, and jargon-free, it helps readers build a marketing system that attracts customers and grows revenue without a huge budget.
The 1-Page Marketing Plan summary by chapter
- Selecting Your Target Market
- Crafting Your Message
- Reaching Prospects with Advertising Media
- Capturing Leads
- Nurturing Leads
- Sales Conversion
- Delivering a World-Class Experience
- Increasing Customer Lifetime Value
- Orchestrating and Stimulating Referrals
Frequently asked questions
Is the The 1-Page Marketing Plan summary free?
Yes. The complete summary of The 1-Page Marketing Plan is free to read on ChapterCuts, with no account or subscription.
Can the summary replace reading The 1-Page Marketing Plan?
No. It is an independent ChapterCuts summary that condenses the main ideas of Allan Dib's 272-page book. Use it to decide whether to read the full book, or to review its ideas after reading it.
