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Entrepreneurship, Productivity
The E-Myth Revisited Summary
Why Most Small Businesses Don't Work and What to Do About It
By Michael E. Gerber · 1995 · 268 pages
About The E-Myth Revisited
Michael E. Gerber dismantles the 'E-Myth,' the widespread belief that people who start businesses are entrepreneurs, revealing that most are technicians suffering from an entrepreneurial seizure. Through the story of Sarah, a struggling pie-shop owner, he shows how to balance the roles of entrepreneur, manager, and technician. He introduces the franchise prototype model, in which systems and processes make a business operate independently of its owner. This practical guide shows small business owners how to work on their business rather than in it, and build a company that scales.
The E-Myth Revisited summary by chapter
- The E-Myth and American Small Business
- The Entrepreneurial Myth
- Infancy: The Technician's Phase
- Adolescence: Getting Some Help
- Beyond the Comfort Zone
- Maturity and the Entrepreneurial Perspective
- Building a Small Business That Works
- The Turn-Key Revolution
- Working On Your Business, Not In It
- The Business Development Process
- Your Business Development Program
- Your Primary Aim
- Your Strategic Objective
- Your Organizational Strategy
- Your Management Strategy
- Your People Strategy
- Your Marketing Strategy
- Your Systems Strategy
- Building a Business That Works
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No. It is an independent ChapterCuts summary that condenses the main ideas of Michael E. Gerber's 268-page book. Use it to decide whether to read the full book, or to review its ideas after reading it.
